Title: The influence of business analytics on business performance: the role of dynamic capabilities

Authors: Rayees Farooq; Nachiketa Tripathi

Addresses: Faculty of Business, Sohar University, Oman ' Humanities and Social Sciences and School of Business, Indian Institute of Technology Guwahati, Guwahati, India

Abstract: The study is an attempt to analyse the relationship between business analytics and business performance and how dynamic capabilities affect the relationship between business analytics and business performance. The procedure used in the present study is a systematic literature review covering business analytics, business performance, and dynamic capabilities from 1990 to 2024. The studies were explored from EBSCOhost and Google Scholar. The model proposed can be a cost-effective solution for organisations that are struggling to handle a huge chunk of data to achieve better results. Business analytics involves gaining new knowledge by analysing the data from knowledge-based systems and exploiting that knowledge to improve business performance. Business analytics using information quality, domain, orientation, and technique will be more effective in gaining superior business performance. The study also found that dynamic capabilities play a major role in sensing, seizing, and changing the information to leverage analytical performance.

Keywords: business analytics; BA; dynamic capabilities; business performance; information; quality; domain; orientation; technique.

DOI: 10.1504/IJBPM.2026.153466

International Journal of Business Performance Management, 2026 Vol.27 No.3, pp.360 - 379

Received: 13 Dec 2023
Accepted: 24 Jan 2024
Published online: 11 May 2026 *

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