Title: Sustainable consumption's mediating role in the mindful consumer journey: empirical evidence from urban consumers using structural equation modelling through SmartPLS

Authors: James Kanda; Parveen Singh Kalsi

Addresses: GNA Business School, GNA University, Phagwara, Punjab, India ' GNA Business School, GNA University, Phagwara, Punjab, India

Abstract: In the context of modern consumerism, unsustainable consumption and declining life satisfaction among consumers have emerged as critical challenges, reflecting a misalignment between contemporary consumer behaviour and the broader goals of sustainability and well-being. Amid these concerns, this study offers a novel contribution by examining the mindful consumer journey, specifically how mindfulness influences consumer life satisfaction through the mediation of sustainable consumption, conceptualised as a higher-order construct comprising dimensions of quality of life, care for environmental well-being, and care for future generations. Data from 566 urban consumers collected via the mall intercept method were analysed using structural equation modelling in SmartPLS. Results show that mindfulness positively affects both life satisfaction and sustainable consumption, with sustainable consumption also serving as a significant mediator. These findings underscore the role of mindfulness in promoting environmentally responsible consumption and improving overall well-being, with implications for aligning personal well-being with ecological responsibility.

Keywords: mindfulness; sustainable consumption; life satisfaction; higher-order construct; HOC; PLS-SEM; SmartPLS.

DOI: 10.1504/IJEWE.2025.152715

International Journal of Environment, Workplace and Employment, 2025 Vol.9 No.4, pp.382 - 402

Received: 03 Oct 2025
Accepted: 16 Oct 2025
Published online: 07 Apr 2026 *

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