Article: Application of disruptive technologies in the global business landscape: learning curve for emerging economies Journal: International Journal of Business Innovation and Research (IJBIR) 2026 Vol.39 No.3 pp.331 - 359 Abstract: In developed countries, the application of disruptive technology in business (DTiB) is revolutionising the industrial, agricultural, commercial and service sectors. In emerging economies, however, application of DTiB is limited to a few sectors. This paper discusses the concept of DTiB, theories, and multidimensional benefits and risks using a qualitative research method. The paper provides four valuable insights. First, the notion of DTiB describes highly innovative technologies that challenge existing business models. Second, creative destruction theory (CDT), the theory of disruptive innovation (TDI), and diffusion of innovation theory (DIT) provide sound theoretical underpinnings for DTiB discourse. Third, DTiB presents society with multidimensional benefits that include digital capability, increased task flexibility, improved work efficiency, improved surveillance, among others, But, the risks include production risk, cybersecurity risk, market risk, workforce risk, institutional risk, compliance risk, third-party risk, and others. Fourth, the most visible applications of DTiB are AI, drones, robotics, big data and data analytics, and the internet of things (IoT). The paper concludes with practical and managerial implications. Inderscience Publishers - linking academia, business and industry through research

Title: Application of disruptive technologies in the global business landscape: learning curve for emerging economies

Authors: Lukman Raimi

Addresses: Department of Business Administration, Universiti Brunei Darussalam, Brunei

Abstract: In developed countries, the application of disruptive technology in business (DTiB) is revolutionising the industrial, agricultural, commercial and service sectors. In emerging economies, however, application of DTiB is limited to a few sectors. This paper discusses the concept of DTiB, theories, and multidimensional benefits and risks using a qualitative research method. The paper provides four valuable insights. First, the notion of DTiB describes highly innovative technologies that challenge existing business models. Second, creative destruction theory (CDT), the theory of disruptive innovation (TDI), and diffusion of innovation theory (DIT) provide sound theoretical underpinnings for DTiB discourse. Third, DTiB presents society with multidimensional benefits that include digital capability, increased task flexibility, improved work efficiency, improved surveillance, among others, But, the risks include production risk, cybersecurity risk, market risk, workforce risk, institutional risk, compliance risk, third-party risk, and others. Fourth, the most visible applications of DTiB are AI, drones, robotics, big data and data analytics, and the internet of things (IoT). The paper concludes with practical and managerial implications.

Keywords: business landscape; disruptive technologies; emerging economies; theories; disruptive technologies in business; DTiB; creative destruction theory; CDT; theory of disruptive innovation; TDI; diffusion of innovation theory; DIT; internet of things; IoT.

DOI: 10.1504/IJBIR.2026.152518

International Journal of Business Innovation and Research, 2026 Vol.39 No.3, pp.331 - 359

Received: 01 Jun 2022
Accepted: 23 Oct 2022
Published online: 25 Mar 2026 *

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Title: Application of disruptive technologies in the global business landscape: learning curve for emerging economies

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