Title: CSR and its impact on employee behaviour through affective events mechanism

Authors: Deepak Subba

Addresses: Department of Management, University of North Bengal, Raja Rammohunpur, P.O.-NBU, District-Darjeeling, West Bengal, 734013, India

Abstract: The study examines how corporate social responsibility helps employees reduce negative emotions. The researcher developed a comprehensive theoretical framework based on the Affective events mechanism. The present research used a cross-sectional design. A self-administered questionnaire was distributed to 268 financial sector employees, and the responses were collected using a convenience sampling technique. The findings indicated that CSR reduces employees' negative emotions and enhances organisational identification. Contrary to the expectations, results showed that organisational identification does not influence employees' negative emotions. Organisational identification does not mediate the relationship between CSR and negative emotion. Further, results indicated that compassion does not moderate the relationship between CSR and negative emotions. Notably, the findings contribute to the existing body of knowledge by scrutinising the persuading influence of CSR on employees' negative emotions by introducing the affective events mechanism. To the researcher's knowledge, this is the first study where organisational identification is tested as a mediator and compassion as a moderator in the relationship between CSR and negative emotions.

Keywords: corporate social responsibility; CSR; organisational identification; OI; compassion; negative emotions and affective events mechanism.

DOI: 10.1504/IJICBM.2026.152299

International Journal of Indian Culture and Business Management, 2026 Vol.37 No.3, pp.363 - 380

Received: 15 Jan 2024
Accepted: 01 Feb 2024
Published online: 16 Mar 2026 *

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