Title: Rental intention toward electric-powered two-wheelers: empirical evidence from Vietnam

Authors: Gia Ninh Nguyen; Thi Thu Hong Ho; Quoc Tuan Tran; Nguyen Kim Dan Tran

Addresses: Department of Business Administration, University of Finance – Marketing, 778 Nguyen Kiem St., Ward 4, Phu Nhuan District, Ho Chi Minh City, Vietnam ' Department of Business Administration, University of Finance – Marketing, 778 Nguyen Kiem St., Ward 4, Phu Nhuan District, Ho Chi Minh City, Vietnam ' Department of Business Administration, University of Finance – Marketing, 778 Nguyen Kiem St., Ward 4, Phu Nhuan District, Ho Chi Minh City, Vietnam ' Department of Business Administration, University of Finance – Marketing, 778 Nguyen Kiem St., Ward 4, Phu Nhuan District, Ho Chi Minh City, Vietnam

Abstract: This study is the first to explore the critical factors influencing consumers' rental intentions regarding electric-powered two-wheelers (EPTWs). Given the prominent use of the theory of planned behaviour (TPB) in consumer behaviour research, particularly in studies on electric vehicle rentals, this study extends the TPB to explain rental intentions for electric-powered two-wheelers. Data were collected from 240 consumers in Ho Chi Minh City, Vietnam, and PLS-SEM was used to analyse the measurement and structural models. The results show that subjective norms (SN), perceived behavioural control (PBC), perceived quality (PQ), perceived service quality (SERQ), and the need for uniqueness (UNIQ) are the most important factors influencing Vietnamese consumers' rental intentions for electric-powered two-wheelers. Managers are advised to emphasise both the quality dimensions of the electric-powered two-wheelers and the quality of the rental service. They should also highlight the social value, environmental value, and design style of electric-powered two-wheelers to attract consumers with a strong need for uniqueness. Limitations and directions for future research are also discussed.

Keywords: electric powered two wheelers; e-bikes; e-motorcycles; e-scooters; rental intention; perceived quality; perceived service quality; need for uniqueness; rental services; environmental value; Vietnam.

DOI: 10.1504/IJTMKT.2026.150490

International Journal of Technology Marketing, 2026 Vol.20 No.1, pp.64 - 84

Accepted: 27 Sep 2024
Published online: 15 Dec 2025 *

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