Title: Consumer law and asymmetric information: a brief revision from the Peruvian and Ecuadorian experiences

Authors: Ruben Mendez-Reategui; Dayana Madrid Villacís; Edison Tabra Ochoa; Gonzalo Lascano Baez

Addresses: Universidad Autónoma de Chile, Av. Pedro de Valdivia 425, Providencia, Región Metropolitana, Chile ' PUCE – Ambato, Av. Manuelita Sáenz, Ambato, Ecuador ' PUCP, Av. Universitaria cuadra 18, Lima, Perú ' PUCE – Quito, Avenida 12 de Octubre 1076 y Vicente Ramón Roca, Quito, Ecuador

Abstract: The article aims to identify the theoretical justifications that inspire the right to consumer information protection in Ecuador and Peru. From the methodological point of view, the article proposes a theoretical-conceptual study of the principle of consumer information from a legal and economic perspective. The article is divided into three sections. First, it develops the definitions of consumer information and the guidelines on 'informational asymmetries' and other relevant related aspects. The second part presents an analysis of the problems associated with the use and availability of information, which is essential for the understanding of its application in the legal sphere, understood as the protection of the right of access and consumer protection. The third part refers to the notion of 'trust' in information as a fundamental element for the legal understanding of consumer relations in the market and the behavioural incentives that become manifest on it.

Keywords: consumer law; asymmetric information; public policy; consumer protection and rights; market process.

DOI: 10.1504/IJPLAP.2026.150296

International Journal of Public Law and Policy, 2026 Vol.12 No.1, pp.40 - 58

Received: 16 Apr 2024
Accepted: 11 Jun 2024
Published online: 08 Dec 2025 *

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