Title: Partner performance from consideration in partner selection fostering organisational performance: an analysis of mediating roles of co-creation

Authors: Tran Thi Van Trang; Tran Cong Duc; Mai Ngoc Khuong

Addresses: School of Business, International University, Ho Chi Minh City, 70000, Vietnam; Vietnam National University, Ho Chi Minh City, 70000, Vietnam ' Economics, Business and Management Research Group, Faculty of Business Administration, Ton Duc Thang University, Ho Chi Minh City, Vietnam ' School of Business, International University – Vietnam National University, Ho Chi Minh City, 700000, Vietnam

Abstract: This study examined the impact of partner variables on co-creation processes, knowledge-sharing, and firm success. Data were gathered from property owners, chief executive officers, vice directors, management board assistants, and department heads of SMEs. A total of 550 valid responses were analysed using PLS-SEM. The results indicate the influence of partners' expenditures, attributes, flexibility, co-creation, knowledge-sharing, and organisational performance in an emerging market. Furthermore, the results highlight the significance of partners in facilitating co-creation processes, knowledge sharing, and improving firm performance. This research offers managers of SMEs valuable insights into how to identify suitable partners to increase co-creation value and improve organisational performance. These findings can inform strategies to improve business results.

Keywords: partners' expense; partners' attribute; partners' flexibility; co-creation; knowledge sharing; firm performance; interorganisational relations theory; IOR; emerging market; PLS-SEM; SMEs.

DOI: 10.1504/JIBED.2025.149771

Journal for International Business and Entrepreneurship Development, 2025 Vol.17 No.3, pp.311 - 334

Received: 30 Oct 2024
Accepted: 22 Jul 2025
Published online: 12 Nov 2025 *

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