Article: Social media for climate action in developing countries Journal: International Journal of Networking and Virtual Organisations (IJNVO) 2025 Vol.33 No.1 pp.1 - 13 Abstract: In the Metaverse technology, also known as MVTECH, individuals connect with one another via the use of avatars. This technology creates an immersive virtual environment. With the MVTECH, a lot of opportunities were promised to be made available to a variety of industries, including higher education. A research model was developed by combining the essential elements of the 'unified theory of acceptance and use of technology' (UTAUT) with the variables of 'perceived curiosity' (PC) and 'extraversion' (EXT). 'Effort expectancy' (EE), 'performance expectancy' (PE), 'social influence' (SI), and 'facilitating conditions' (FC) are a few of these components. The information came from an online poll that was sent to 422 kids in Jordan schools. The 'structural equation modelling' (SEM) study showed that students' feelings about the Metaverse were greatly affected by their involvement in PE, FC, and EXT. The PC construct had a big effect on the EE construct. Inderscience Publishers - linking academia, business and industry through research

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Title: Social media for climate action in developing countries

Authors: Kiran Kakade; Chandrakant Varma; Urmila Sandesh Sonavane; Jaya Chitranshi; Jayant Shaligram Brahmane; Shilpa C. Shinde

Addresses: Faculty of Management, Symbiosis Institute of Management Studies (SIMS), Symbiosis International (Deemed University), Pune, 411020, Maharashtra, India ' IES's Management College and Research Centre, Bandra West, Mumbai, Maharashtra, 400050, India ' Rajeev Gandhi College of Management Studies, Ghansoli Navi, Mumbai, 400701, India ' Faculty of Management, Symbiosis Institute of Management Studies (SIMS), Symbiosis International (Deemed University), Pune, 411020, Maharashtra, India ' SGPC's Guru Nanak Institute of Management Studies, Mumbai, 400019, India ' Maratha Mandir Babasaheb Gawde Institute of Management Studies, Mumbai, 400008, India

Abstract: In the Metaverse technology, also known as MVTECH, individuals connect with one another via the use of avatars. This technology creates an immersive virtual environment. With the MVTECH, a lot of opportunities were promised to be made available to a variety of industries, including higher education. A research model was developed by combining the essential elements of the 'unified theory of acceptance and use of technology' (UTAUT) with the variables of 'perceived curiosity' (PC) and 'extraversion' (EXT). 'Effort expectancy' (EE), 'performance expectancy' (PE), 'social influence' (SI), and 'facilitating conditions' (FC) are a few of these components. The information came from an online poll that was sent to 422 kids in Jordan schools. The 'structural equation modelling' (SEM) study showed that students' feelings about the Metaverse were greatly affected by their involvement in PE, FC, and EXT. The PC construct had a big effect on the EE construct.

Keywords: metaverse; social sustainability; UTAUT; extraversion; curiosity; developing nations; environmental awareness; developing countries.

DOI: 10.1504/IJNVO.2025.149620

International Journal of Networking and Virtual Organisations, 2025 Vol.33 No.1, pp.1 - 13

Received: 04 Jul 2024
Accepted: 13 Jun 2025
Published online: 07 Nov 2025 *

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Title: Social media for climate action in developing countries

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