Title: Does technology readiness influence sustained use of social media platform? A cross-national comparison

Authors: Xin Sheng Zhao; Sungjoon Yoon

Addresses: Korea Aerospace University, Goyang, South Korea ' Kyonggi University, Suwon, South Korea

Abstract: This study attempts to validate an extended technology readiness and technology acceptance model (TRAM), which embraces an emotional feedback measure (enjoyment) to predict the continuous use of social media platforms. In addition, this study aims to determine the differences in the factors affecting sustained use of social media platform between Chinese and Korean users. The result indicated positive technology readiness having a positive impact on five factors (performance expectancy, effort expectancy, asocial influence, facilitating conditions and enjoyment) that were hypothesised to motivate technology acceptance. In addition, the study found that three technology acceptance motivators (performance expectancy, effort expectancy, and enjoyment) significantly affect continuous use intention. Finally, the study found that positive technology readiness exerts greater significant effect on technology acceptance factors for China than Korea.

Keywords: technology acceptance; social media platform; technology readiness; reuse intention; enjoyment; cross-national difference.

DOI: 10.1504/IJWBC.2025.149332

International Journal of Web Based Communities, 2025 Vol.21 No.4, pp.265 - 282

Received: 25 Jul 2023
Accepted: 08 Jan 2024
Published online: 27 Oct 2025 *

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