Title: Adoption of artificial intelligence and productivity: a game changer for productive outcomes in Indian IT companies

Authors: Ramesh Sattu; Simanchala Das

Addresses: K L Business School, Koneru Lakshmaiah Education Foundation, Vaddeswaram, India ' K L Business School, Koneru Lakshmaiah Education Foundation, Vaddeswaram, India

Abstract: The present study examines the effect of the potent drivers for AI adoption regarding talent acquisition and actual usage in information technology (IT) companies from an emerging market perspective for productive business outcomes. SEM analysis was applied to validate the hypothesised model using 459 responses drawn from survey participants. In this regard, the findings reveal a positive and significant link between all the study constructs that render affirmation to the research model. The results and findings were compared with prior studies in the similar domain that provides a strong justification to place the novel contribution of this study in extending the domain knowledge. In addition, the findings provide insights to managers and policymakers to devise strategies for productivity and effective implementation of the AI for talent acquisition that can ease the workload of the HR specialists in the organisations.

Keywords: artificial intelligence; talent acquisition; information technology; productivity; business outcomes; game changer.

DOI: 10.1504/IJPQM.2025.148949

International Journal of Productivity and Quality Management, 2025 Vol.46 No.2, pp.174 - 190

Received: 01 Aug 2023
Accepted: 04 Aug 2023
Published online: 06 Oct 2025 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article