Title: Understanding consumers' behaviour to adopt technology in context to IoT enabled food delivery services

Authors: Narinder Kaur; Shamily Jaggi

Addresses: Maharishi Markandeshwar University, Mullana, Ambala Haryana, India ' Mittal School of Business, Lovely Professional University, Punjab, India

Abstract: Internet of things (IoT) enabled online food delivery services are starting to touch our daily lives and provide new, exciting services as a result of recent advancements in internet technology. An integrated model of the elements influencing customers' adoption of IoT-enabled food delivery services is being developed and tested in the present research. Structural equation modelling was used to test the study model using data from 450 sample of Delhi/NCR (Indian) customers. Findings showed the impacts of perceived usefulness, perceived ease of use, personal innovativeness, traceability, social influence, and perceived behavioural control were strongly supported by the findings. Moreover, perceived ease of use was found to influence perceived usefulness, taking into account the technology's own viewpoints, the social setting, and specific user trait, the integrated model investigates the motivating variables that influence people's propensity to utilise IoT enabled food delivery services.

Keywords: internet of things; IoT; food delivery services; technology acceptance model; behavioural intention; personal innovativeness; social influence; traceability.

DOI: 10.1504/IJSEM.2025.148483

International Journal of Services, Economics and Management, 2025 Vol.16 No.4/5, pp.624 - 640

Received: 25 Apr 2023
Accepted: 06 Mar 2024
Published online: 08 Sep 2025 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article