Title: Entrepreneurship, innovation and new product development: the moderating effect of risk taking and social competition

Authors: Ying-Kai Liao; Thi-Yen Do; Gehkor Tang; Minh-Quan Vu

Addresses: Program of International Business, Nanhua University, Dalin Township, Chiayi County, Taiwan ' Program of International Business, Nanhua University, Dalin Township, Chiayi County, Taiwan ' Department of Business Administration, Nanhua University, Dalin Township, Chiayi County, Taiwan ' International School, Vietnam National University Hanoi (Vietnam), Nguy Nhu Kon Tum, Hanoi, Vietnam

Abstract: This study investigates the influence of the entrepreneurial mindset and innovation capability on New Product Development (NPD). It also evaluates the moderating roles of risk taking and social competition. A total of 290 responses were collected through a questionnaire survey. The findings suggest that an entrepreneurial mindset has a significant influence on innovation capability. Moreover, the entrepreneurial mindset and innovation capability have a significant influence on NPD. Both risk taking and social competition play a significant role in increasing the influence of the entrepreneurial mindset and innovation capability on NPD. The results of this study may help academic professionals to develop entrepreneurial leadership in the context of NPD.

Keywords: entrepreneurial mindset; innovation capability; new product development; risk taking; social competition.

DOI: 10.1504/IJPD.2025.148393

International Journal of Product Development, 2025 Vol.29 No.2, pp.196 - 215

Received: 08 May 2024
Accepted: 24 Jan 2025
Published online: 03 Sep 2025 *

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