Title: Innovation capability of agro startups: from digitalisation to sustainability

Authors: Vrinda Tikkha; Prachi Agarwal; Rohit Rajwanshi; Sanjeev Swami

Addresses: Department of Management, Faculty of Social Sciences, Dayalbagh Educational Institute (Deemed to be University), Dayalbagh, Agra, 282003, Uttar Pradesh, India ' Department of Management, Faculty of Social Sciences, Dayalbagh Educational Institute (Deemed to be University), Dayalbagh, Agra, 282003, Uttar Pradesh, India ' Department of Management, Faculty of Social Sciences, Dayalbagh Educational Institute (Deemed to be University), Dayalbagh, Agra, 282003, Uttar Pradesh, India ' Department of Management, Faculty of Social Sciences, Dayalbagh Educational Institute (Deemed to be University), Dayalbagh, Agra, 282003, Uttar Pradesh, India

Abstract: This study offers a comprehensive exploration (endogenous and exogenous) of the innovation capability of agro-based startups leading to digital transformation and subsequently to overall sustainable performance. It provides an in-depth analysis of the global landscape of agro startups, with a particular emphasis on the vibrant ecosystem in India, while illuminating the transformative potential of digital technologies in reshaping traditional agricultural practices. The study encompasses both endogenous and exogenous factors, which are meticulously examined, offering nuanced insights into their interplay within the startup environment. Furthermore, the study categorises sustainability performance indicators across social, economic, and environmental dimensions, emphasising the necessity for startups to prioritise comprehensive sustainability measures. By integrating discussions on digital transformation, the study underscores the intertwined progress achieved by agro startups, catalysing advancements across societal, economic, and environmental fronts, thus paving the way for a more resilient and sustainable future.

Keywords: agro-based startups; innovation capability; digital transformation; sustainable performance.

DOI: 10.1504/IJAITG.2024.147895

International Journal of Agriculture Innovation, Technology and Globalisation, 2024 Vol.4 No.4, pp.359 - 383

Received: 18 Sep 2024
Accepted: 03 Feb 2025
Published online: 07 Aug 2025 *

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