Title: 'I often get tempted ...... to use mobile food apps': understanding the perceived utility of mobile food apps

Authors: Santanu Mandal; R. Radhika; Swetha Sunil Kumar; Payel Das

Addresses: Department of Business Analytics, GITAM Institute of Management, GITAM (Deemed to be University), Rushikonda, Vishakhapatnam, Andhra Pradesh 530045, India ' Amrita School of Business, Amrita Vishwa Vidyapeetham, Coimbatore, Tamil Nadu 641112, India ' Amrita School of Business, Amrita Vishwa Vidyapeetham, Coimbatore, Tamil Nadu 641112, India ' School of Communications, XIM University, Bhubaneshwar, Odisha 752050, India

Abstract: Our study explored the role of mobile attachment, facilitating conditions, social influence, timesaving, price saving, and food quality concerns in the development of perceived ease of use and usefulness of mobile food apps. Furthermore, mobile food apps' ease of use and usefulness on behavioural intentions are also explored. A cross-sectional survey was conducted to collect and validate the proposed association. Data were collected from 172 individuals who frequently used mobile food apps to order food and were analysed using confirmatory factor analysis and structural equation modelling. Findings suggest a prominent role of mobile attachment, facilitating conditions, social influence, time saving, price saving, and food quality concern in developing perceived usefulness and ease of use of mobile food apps. Furthermore, mobile food apps' ease of use and usefulness also positively influence recommend intention and intention to use new apps.

Keywords: mobile attachment; perceived ease of use; PEU; usefulness; food apps; behavioural intentions.

DOI: 10.1504/IJBIS.2025.147819

International Journal of Business Information Systems, 2025 Vol.49 No.4, pp.445 - 472

Received: 01 Aug 2021
Accepted: 18 Nov 2021
Published online: 04 Aug 2025 *

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