Title: Tourism crisis management and recovery policy of the post-pandemic Greek hospitality sector

Authors: Aimilia Vlami; George Tsamos; Panagiotis Mitropoulos

Addresses: Department of Regional and Economic Development, School of Applied Economics and Social Sciences, Agricultural University of Athens, Amfissa, 33100, Greece ' Department of Tourism Management, School of Administrative, Economics and Social Sciences, University of West Attica, Athens, 12243, Greece ' Department of Regional and Economic Development, School of Applied Economics and Social Sciences, Agricultural University of Athens, Amfissa, 33100, Greece

Abstract: This paper examines the evolution of public policies for the management of the COVID-19 crisis and the resilience of the Greek hospitality sector, using a twofold methodological approach. The first part utilises a qualitative analysis of secondary sources to systematise policies and illustrate the evolutionary path of the crisis. The second part includes a survey of 541 hotels, using ordinal regression analysis to assess their satisfaction with stakeholders' policies. The findings of this study underline the importance of the crisis management framework, highlighting the roles of government measures in support, communication, marketing and resilience. A government coordination committee with representatives from all ministries and tourism organisations have enabled effective collaboration. The COVID-19 crisis has not yet appeared to be a catalyst for sustained, large-scale change. Targeted support for vulnerable hotel segments, stronger local and regional collaboration, improved supplier relationships can significantly enhance hotel satisfaction and resilience to future crises.

Keywords: crisis and disaster management; public policy; hospitality sector; recovery; hotel satisfaction; COVID-19.

DOI: 10.1504/IJTP.2025.147435

International Journal of Tourism Policy, 2025 Vol.15 No.3, pp.218 - 234

Received: 30 Dec 2023
Accepted: 17 Nov 2024
Published online: 15 Jul 2025 *

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