Title: Retail supply chain digitalisation process in the Sub-Saharan countries, a Cameroon case study: from digitisation to digital transformation

Authors: Hapsatou

Addresses: Laboratoire de Recherche en Marketing et en Logistique (LAREMALO), Department of Marketing, University of Ngaoundéré, Cameroon

Abstract: This paper aims to analyse and evaluate retail company digitalisation process in the supply chain in Cameroon. A case study of six retail companies in two major cities (Yaoundé and Douala) in Cameroon enabled to assess their level of digitalisation. The aim was to put forward various scenarios for the digitalisation of their supply chain. This paper assessed the level of digitalisation of retail companies supply chain and proposes various scenarios for the digitalisation of their supply chain. This paper is a research work focused on the digitalisation of supply chains. The literature studied indicates that only one study was carried out in Cameroon, as opposed to the numerous publications on this topic in developed countries.

Keywords: digitisation; digitalisation; digital transformation; retail supply chain; information flow management.

DOI: 10.1504/IJTMKT.2025.147325

International Journal of Technology Marketing, 2025 Vol.19 No.3, pp.319 - 336

Received: 01 Jul 2023
Accepted: 12 Feb 2024
Published online: 14 Jul 2025 *

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