Title: Optimising flight training complex commercial activity: business modelling approach

Authors: Salim Muslumov; Farida Alakbarova; Fuad Mirzayev; Gulnara Ahmadova; Kovsar Dadashova

Addresses: Department of Economics, National Aviation Academy, Baku, Azerbaijan ' Department of Management, National Aviation Academy, Baku, Azerbaijan ' Department of Scientific Information and Patent, National Aviation Academy, Baku, Azerbaijan ' Department of Economics, National Aviation Academy, Baku, Azerbaijan ' Department of Scientific Information and Patent, National Aviation Academy, Baku, Azerbaijan

Abstract: This study aims to develop and optimise a business model to enhance the commercial efficiency of flight training complexes (FTCs) amid growing competition in the aviation training market. Using the business model canvas methodology, the research examines the Azerbaijan Airlines (AZAL) Flight Training Centre. A mixed-methods approach integrates empirical techniques - observation, comparative analysis, and modelling - with theoretical methodologies such as analysis, synthesis, and systems analysis. The analysis identifies key challenges, including limited customer orientation and insufficient technological integration. The proposed business model enhances customer engagement, strengthens market resilience, and optimises internal processes. A structured system for strategic implementation includes targeted initiatives and key performance indicators (KPIs). The study contributes to the theoretical discourse on business modelling for FTCs, addressing inefficiencies and proposing a refined framework. Its findings provide valuable insights for industry stakeholders, advancing knowledge in aviation training management and commercial strategy.

Keywords: business process; business model; flight training complex; FTC; SWOT-analysis; customisation; business model canvas.

DOI: 10.1504/IJSA.2025.146653

International Journal of Sustainable Aviation, 2025 Vol.11 No.2, pp.115 - 131

Received: 09 Apr 2024
Accepted: 22 Mar 2025
Published online: 10 Jun 2025 *

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