Title: Workplace expectations and loyalty intention: an empirical study on millennial generation

Authors: Karuna Prakash; Prakash Tiwari

Addresses: DIT University, Mussorrie Diversion Road, Makkawala, Dehradun, Uttarakhand 248009, India ' DIT University, Mussorrie Diversion Road, Makkawala, Dehradun, Uttarakhand 248009, India

Abstract: At today's workplace, the millennial generation has received increasing attention as it has been observed that millennials demonstrate different attitudes, values, beliefs, and aspirations in the workplace as compared to the previous generations. Throughout literature, various studies have been devoted to the investigation of workplace expectations of millennials, however the relation between their expectations and loyalty intention has been lacking. Thus, the main aim of this study is to develop a structural model that explores millennials' workplace expectations and to analyse the relationship with loyalty intention and brand image as mediating role. This study is done using partial least square method and the result is obtained using SMART-PLS 3.0. The obtained result makes it evident that there exists a significant relation between workplace expectations and loyalty intention of the millennial generation.

Keywords: millennials; workplace expectations; loyalty intention; generations.

DOI: 10.1504/IJBEX.2025.146592

International Journal of Business Excellence, 2025 Vol.36 No.2, pp.172 - 200

Received: 03 Mar 2021
Accepted: 21 Jul 2021
Published online: 06 Jun 2025 *

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