Title: Consumer repurchase intention: a review, conceptual framework, and future directions

Authors: Vibha Trivedi; Diptiman Banerji; Mohit Yadav

Addresses: O P Jindal Global University, Sonipat Narela Road, Sonepat, 131001, India ' O P Jindal Global University, Sonipat Narela Road, Sonepat, 131001, India ' O P Jindal Global University, Sonipat Narela Road, Sonepat, 131001, India

Abstract: A systematic review of 166 articles in the domain of repurchase intention (RI), published in the period 2014-2019 is carried out to synthesise the body of knowledge and to further explore the avenues for future research. A rigorous keyword-based search is conducted to identify the peer-reviewed journal articles and to further review them systematically. The screening and coding of articles were done manually by authors independently. The studies are analysed based on the employed methodologies, underlying theories, antecedents, contexts, year of publication, and platforms. Analyses reveal that RI has dominantly been investigated in the online contexts with satisfaction, perceptual measures, perceived value, and trust being some of the widely examined antecedents. This is further corroborated by the extensive application of expectation confirmation theory and theory of trust. A conceptual framework delineating the antecedents (independent variables; mediators and moderators) of RI is also provided. Several key recommendations for future research are made.

Keywords: repurchase intention; literature review; antecedents; retailing; consumer behaviour; online repurchase; consumer theories; consumer satisfaction; conceptual framework; classification.

DOI: 10.1504/IJBEX.2025.145162

International Journal of Business Excellence, 2025 Vol.35 No.4, pp.492 - 517

Received: 14 Dec 2020
Accepted: 03 Jul 2021
Published online: 24 Mar 2025 *

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