Title: Extended hedonic-motivation system adoption model on intention to use an e-wallet: does gender matter?

Authors: Wong Quin Seng; Ong Choon Hee; Tan Owee Kowang

Addresses: Azman Hashim International Business School, Universiti Teknologi Malaysia, Johor, Malaysia ' Azman Hashim International Business School, Universiti Teknologi Malaysia, Johor, Malaysia ' Faculty of Management, Universiti Teknologi Malaysia, Johor, Malaysia

Abstract: This study endeavours to identify the significant determinants of behavioural intention to use e-wallets among users applying an extended version of the hedonic-motivation system adoption model. The findings show that perceived usefulness and control has a favourable impact on intentions to use e-wallets; however, curiosity, joy, and immersion are not significantly related. It is discovered that intrinsic motivations are correlated with gadget lover and personal innovativeness. Likewise, perceived usefulness, joy, and control have significant positive relationships with immersion. Moreover, perceived usefulness, joy, and control are significantly predicted by perceived ease of use. Gender is not found to have a moderating relationship between intrinsic motivations and intention to use e-wallets. The study presents novel findings regarding gadget lover and personal innovativeness traits having profound impact on intrinsic motivations. However, the moderating results contradict previous studies citing gender as a prominent moderator in technology acceptance models.

Keywords: hedonic-motivation system adoption model; gadget lover; personal innovativeness; gender; e-wallets.

DOI: 10.1504/MEJM.2025.144781

Middle East Journal of Management, 2025 Vol.12 No.2, pp.174 - 197

Received: 14 Aug 2023
Accepted: 24 Sep 2023
Published online: 03 Mar 2025 *

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