Title: E-purchasing and consumer attitude: an empirical examination with intervening role of risks management

Authors: Mehnaz; Jiahua Jin; Muhammad Akib Warraich; Abdul Waheed; Muhammad Usman

Addresses: School of Economics and Management, University of Science and Technology, 30-Xueyuan Road, Haidian District, Beijing, 100083, China ' School of Economics and Management, University of Science and Technology, 30-Xueyuan Road, Haidian District, Beijing, 100083, China ' Rennes School of Business, 2 Rue Robert d'Arbrissel, 35065, Rennes, France ' Dr Hasan Murad School of Management, University of Management and Technology, C-II Block C 2 Phase 1 Johar Town, Lahore, Punjab, 54770, Pakistan ' Hailey College of Banking and Finance, University of the Punjab, Crust Road, 11 Old Anarkali Rd, Punjab, 54000, Pakistan

Abstract: This study investigates the insights into risk factors that influence online purchase intention along with the mediating impact of consumer attitude toward various factors related to e-purchasing. A comprehensive survey was conducted through the active involvement of 618 proficient respondents. The findings of the study supported the notion that product risk (PR), privacy risk (PriR), and financial risk (FR) possess a statistically significant, while negatively mediating influence on individuals' attitudes toward their intention toward online purchasing. It has been observed that the return policy (RP) positively influences the consumer attitude (CA) towards an intention to purchase online (Pur). The impact of non-delivery risk (NDR) on attitude is found to be inconsequential in academic research. The post-hoc analysis has demonstrated that attitudes play a significant and complete role in influencing the intention to purchase online, whereas NDR has no mediation.

Keywords: perceived risk; risk management; consumer attitude; e-purchase; empirical analysis.

DOI: 10.1504/IJISCM.2024.144417

International Journal of Information Systems and Change Management, 2024 Vol.14 No.4, pp.351 - 371

Received: 01 Feb 2024
Accepted: 06 Sep 2024
Published online: 12 Feb 2025 *

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