Title: Behaviour towards eco-friendly shopping bags: the roles of product attributes, personal environmental consciousness and supply-based factors

Authors: Minh-thu T. Nguyen; Huong-Giang Pham; Tuan-Anh Truong

Addresses: Faculty of International Economics, Foreign Trade University, 91 Chua Lang Street, Dong Da District, Ha Noi, Vietnam ' Faculty of International Economics, Foreign Trade University, Room B208, 91 Chua Lang Street, Dong Da District, Hanoi, Vietnam ' Faculty of Business Administration, National Economics University, 207 Giai Phong Street, Hai Ba Trung District, Ha Noi, Vietnam

Abstract: Plastic waste reduction has been widely examined for the last few decades. Long-term solutions should promote the adoption of alternatives to plastic products. This study investigates the roles of product attributes, personal environmental consciousness and retailer-based factors in explaining consumer behaviour towards adopting eco-friendly shopping bags in an emerging market - Vietnam. Responses from 422 customers were collected. Using the second-order model with the partial least squares structural equation model (PLS-SEM) analysis approach, we found that personal environmental consciousness, supply-based factors and price significantly affect consumers' behaviour toward eco-friendly bags directly. The product attributes do not directly affect behaviour but indirectly drive the behaviour of eco-friendly bag usage via attitude toward environmentally friendly shopping bags. Based on these findings, this research provides recommendations for policymakers, shopping bags producers and retailers.

Keywords: sustainable products; eco-friendly shopping bags; plastic waste reduction; product attributes; Vietnam.

DOI: 10.1504/IJPM.2025.143998

International Journal of Procurement Management, 2025 Vol.22 No.2, pp.191 - 217

Received: 16 Nov 2023
Accepted: 27 Nov 2023
Published online: 20 Jan 2025 *

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