Title: Creativity and entrepreneurship - a study of generation Z students in higher education institutions

Authors: Pooja Singh

Addresses: Vidya Mandir Degree College, Kaimganj, Farrukhabad, Uttar Pradesh, India

Abstract: The present study explores the entrepreneurial intentions of generation Z students and examines the relationship between entrepreneurial intentions and two entrepreneurial factors, creativity and perceived entrepreneurialism (PE), in entrepreneurial intentions (EI) formation. Using a sample of 301 valid responses from students of different higher education institutions, this study established that creativity, PE, and ESE positively affect students' EI. The result shows that the student's creativity is related to EI after adding the mediating effect of entrepreneurial self-efficacy (ESE) is also positively significant, and the effect of students' PE related to EI after adding the mediating effect of ESE is also positively significant. The study's findings provide practical implications for academic institutions, governing bodies, and policymakers in India. Furthermore, they should build a healthy entrepreneurial ecosystem with adequate infrastructure, social support structures, and a culture that supports and enhances students' creativity, self-efficacy, and intention to become entrepreneurs.

Keywords: creativity; perceived entrepreneurialism; self-efficacy; entrepreneurial intention; academic institutions.

DOI: 10.1504/IJHES.2024.143673

International Journal of Higher Education and Sustainability, 2024 Vol.5 No.2, pp.120 - 137

Received: 07 Dec 2023
Accepted: 16 Mar 2024
Published online: 03 Jan 2025 *

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