Title: Study on strategies for enhancing enterprise management decision-making ability facing market demand

Authors: Yang Yang

Addresses: College of Economics and Trade, Henan Polytechnic Institute, Henan, China

Abstract: In order to help enterprises achieve strategic goals, meet customer demands and adapt to market changes, this article conducted a strategies for enhancing enterprise management decision-making ability facing market demand. It analyses the relationship between market demand and enterprise management decision-making, elaborating on the importance and necessity of enhancing enterprise management decision-making abilities from multiple perspectives. The article also identifies existing issues in enterprise management decision-making, and proposes targeted strategies such as strengthening market research and analysis capabilities, enhancing information and data management capabilities, simplifying decision-making processes, improving the decision-making abilities of management teams, fostering a culture of cross-departmental teamwork and establishing a learning organisation to enhance enterprise management decision-making abilities. The analysis results show that the maximum recall rate of the proposed method is 98.3%, the average management decision time is 39.2 days and the average management decision fit is 0.96.

Keywords: market demand; enterprises; management decision-making ability; strategies for enhancing; decision-making process; culture of cross-departmental teamwork; learning organisation.

DOI: 10.1504/IJPD.2024.143263

International Journal of Product Development, 2024 Vol.28 No.4, pp.301 - 322

Received: 03 Apr 2024
Accepted: 03 Oct 2024
Published online: 11 Dec 2024 *

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