Title: A longitudinal perspective of mHealth services: the impact of trust and perceived usefulness

Authors: K. Anil Babar

Addresses: School of Commerce and Management Studies, Dayananda Sagar University, Bangalore, 560078, India

Abstract: Consumer beliefs like trust are considered as significant determinant of mHealth services adoption. However, very few research has focused on how consumer trust in mHealth services evolves over time. And research has not yet measured the potential role of trust or how early-trust might influence the post-adoption and usage. To fill this gap, this study has drawn on extended valence theory and expectation-confirmation theory in a longitudinal study of trust in mhealth services. This study examined how other beliefs of the consumers (perceived usefulness) interacts with trust and how these beliefs together impacts the users' behaviour and intention concerning mHealth services at both pre and post usage. Data were collected from the university student's pre and post usage with the duration of eight weeks. The outcome of the study exhibited that trust and perceived usefulness are crucial beliefs at both pre and post stages in consumer acceptance of mHealth services.

Keywords: mHealth service; perceived usefulness; pre-trust; post-trust; customer satisfaction; longitudinal study.

DOI: 10.1504/IJBIS.2024.142288

International Journal of Business Information Systems, 2024 Vol.47 No.2, pp.149 - 172

Received: 03 Aug 2020
Accepted: 20 May 2021
Published online: 17 Oct 2024 *

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