Title: The relationship between street food attributes, tourist attitude and satisfaction towards revisit intention: empirical evidence from Bangladesh
Authors: Mohammad Rashed Hasan Polas; Asghar Afshar Jahanshahi; Mosab I. Tabash
Addresses: Department of Computer Science and Engineering, Sonargaon University (SU), 147/I, Green Road Panthapath, 1215, Dhaka, Bangladesh ' CENTRUM Católica Graduate Business School (CCGBS), Lima, Peru; Pontificia Universidad Católica del Perú (PUCP), Lima, Peru ' College of Business, Al Ain University, Al Ain, 64141, United Arab Emirates
Abstract: The key purpose of the present study is to investigate halal street food attributes which enhance tourist's intention to revisit those destinations and to discover whether these relationships are mediated by the tourist overall perception and overall satisfaction towards local street food in Bangladesh. The study employs a quantitative method, with stratified random (probability) sampling used to compile a sample of 379 final responses from tourists in Bangladesh. The deductive hypothetical observational method was used in the positivism research approach. Sixteen hypotheses were formulated to explore the research objectives. Smart PLS 3.2.9 and SPSS V.25 were used to analyse the data gathered from respondents. The results of the study will enable practitioners and researchers to consider the factors that affect the selection of local street food by tourists, which increase the long-term economic benefits of the halal tourism sector in Bangladesh.
Keywords: street food attributes; attitude; satisfaction; food tourism; halal tourism; Bangladesh.
DOI: 10.1504/IJPQM.2023.131289
International Journal of Productivity and Quality Management, 2023 Vol.39 No.2, pp.222 - 256
Received: 24 May 2021
Accepted: 10 Jul 2021
Published online: 06 Jun 2023 *