Optimisation strategy of online dual-channel supply chain under differentiated products
by Jie Xu; Xiru Yang; Angus Xiao; Lei Chen
International Journal of Manufacturing Technology and Management (IJMTM), Vol. 32, No. 4/5, 2018

Abstract: In this paper, differentiated products are its background. When manufacturers direct sales channels and retail channels are both electronic channels, this paper studies manufacturers and retailers pricing strategy about new products and inventory respectively. Taking into account the actual situation, this paper considers the three main factors that affect the utility of consumers, namely, the degree of channel preference, product discount coefficient, service sensitivity to the profit of manufacturers and online retailers, using consumer utility and game theory to build online dual-channel supply chain model, studying the optimal decision of the supply chain when considering the optimal profitability of the supply chain and the different scenarios of profit and inventory sales. Finally, the reliability of the model is verified by an example. The research of this paper can not only enrich the theoretical research of online dual-channel, but also can provide reference for the implementation of online double-channel enterprises.

Online publication date: Wed, 25-Jul-2018

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Manufacturing Technology and Management (IJMTM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com