Improving the new product introduction process in manufacturing companies
by Philip Charles Ruffles
International Journal of Manufacturing Technology and Management (IJMTM), Vol. 1, No. 1, 2000

Abstract: Product differentiation and market penetration in a competitive global market will continue to be dependent upon developing quality products. This paper describes the product differentiation and market penetration in a competitive global market will continue to be dependent upon developing quality products. It describes the process of introducing new products to the market-place and outlines one example of best practice for the development, production and support of new products, in a customer-focused manufacturing business. It discusses the implications for organization structure, teamwork and the application of information technology as a means of continuously improving the new product introduction process to secure a competitive advantage.

Online publication date: Wed, 02-Jul-2003

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