A study of Chinese mobile banking users' behavioural intention to try new functions with the integrated model of UTAUT, TTF and customer service Online publication date: Thu, 05-Aug-2021
by Shanshan Wang
International Journal of Transitions and Innovation Systems (IJTIS), Vol. 6, No. 4, 2021
Abstract: Mobile banking has been widely adopted in China. However, a lot of users just simply use it for information query or transfer and remittance. Most studies have investigated the adoption of mobile banking service, but no current study investigates users' intention to try new mobile banking functions. So, the purpose of this paper is to determine the key factors that influence consumers' intention to try new mobile banking functions. Based on the integrated model of unified theory of acceptance and use of technology (UTAUT) and task-technology fit (TTF), this study explores into the variations of the behavioural intention among different subgroups (gender, age and experience) among the Chinese mobile banking users. The results showed that task-technology fit, performance expectancy, social influence, facilitating conditions and customer service are main predictors of this behaviour intention.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Transitions and Innovation Systems (IJTIS):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook