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International Journal of Business Competition and Growth (IJBCG)

International Journal of Business Competition and Growth


Title Author(s) Vol. and Issue nos. Page nos. Full-text article
Competitive intelligence, market ambidexterity, and SMEs' performance: the role of firm characteristicsGloria Kakrabah-Quarshie Agyapong; Edward Marfo-Yiadom; Lawrence Yaw KusiVol.9 No.179-106Free access
Scale development of digital customer engagement effectiveness: a game-changer for online retailers in IndiaMonika; KavitaVol.9 No.161-78Free access
Social media marketing in the Himalayas: an examination of its influence on tourist decision-making in Himachal PradeshArun Singh Thakur; Naveen Kumar; Vinay Chamoli; Nitesh GoyalVol.9 No.143-60Free access
Effectiveness of social media marketing in the enrolment of management students in college and university: an exploratory studyPabitra Kumar Sahu; Rohit Vishal KumarVol.9 No.130-42Free access
Mapping the research landscape of Fintech drivers: a bibliometric investigationMamta Aggarwal; Meera Bamba; Payal GoyalVol.9 No.14-29Free access

 

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