Forthcoming and Online First Articles

International Journal of Electronic Trade

International Journal of Electronic Trade (IJETrade)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Electronic Trade (3 papers in press)

Regular Issues

  • Exploring the relationship between social media marketing activities and customer equity in the training context: a literature review and a case study approach   Order a copy of this article
    by Nehal Nabil Nasef, Tanja Sedej 
    Abstract: The purpose of this study is to gain a comprehensive understanding of the relationship between social media marketing activities (SMMAs) and customer equity (CE) in the training context, which has never been tackled before in the literature. This research illustrated the use of a qualitative methodology to inductively understand the connection between SMMAs and CE from the companys point of view. To do this, a case study approach was employed, and data collected through semi-structured interviews with social media experts from a client-centric training provider. Thematic analysis revealed that trainees follow training providers social media for entertainment, interaction, trendiness, customisation, and electronic word of mouth (eWOM). The SMMAs were positively correlated with CE and customer equity drivers (CEDs), namely, brand equity (BE), value equity (VE), and relationship equity (RE).
    Keywords: marketing; marketing communication; social media; customer equity; brand equity; value equity; relationship equity; training context.
    DOI: 10.1504/IJETRADE.2023.10059351
     
  • Fast-tracking exports in MENA: boosting opportunities through entrepreneurship education and government policies   Order a copy of this article
    by Amir Emami, Mostafa Keikhay Farzane, Hamza Khastar 
    Abstract: This research examines the role of post-school entrepreneurship education on exports in the Middle East and North Africa (MENA) countries, using data from the Global Entrepreneurship Monitor (GEM) report. It investigates the mediating role of opportunity perception and the moderating role of government policies. The study utilises a quantitative, applied, and survey-type approach with secondary data from the latest GEM database (2018). Statistical analysis is conducted using SPSS and AMOS, employing structural equation modelling (SEM). The findings reveal that post-school entrepreneurship education significantly influences exports and opportunity perception in MENA countries. Opportunity perception partially mediates the relationship between education and exports, while government policies moderate this association. The study emphasises the importance of entrepreneurship education in developing competencies and fostering export growth through improved opportunity perception among entrepreneurs.
    Keywords: entrepreneurial education; export performance; opportunity perception; government policies.
    DOI: 10.1504/IJETRADE.2024.10063374
     
  • E-commerce and consumer behaviour: mapping the past to untangle the present and inform the future   Order a copy of this article
    by Rada Gutuleac, Augusto Bargoni, Chiara Giachino 
    Abstract: The purpose of this paper is to synthesise research to offer a deeper insight into how e- commerce affects consumer behaviour and vice versa. To explore the state-of-the-art of the literature and future trends, a bibliometric analysis of 351 articles with a comprehensive literature review has been performed. After identifying the leading journals, authors, publications, and main research themes in this domain, a content analysis has been conducted to unravel the academic hotspots and research fronts. The findings reveal that the articles range between two perspectives, namely the platform and the consumer. Five dimensions emerge from the interaction between consumers and platforms, such as e-commerce performance, information credibility and quality, trustworthy collaborative ecosystem, community commerce and advance application. Finally, we present a conceptual framework to systematise the five dimensions laying a foundation for further avenues of research.
    Keywords: e-commerce; electronic commerce; bibliometric review; consumer behaviour; online platform; co-creation; content analysis.
    DOI: 10.1504/IJETRADE.2024.10063595
     

 

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