International Journal of Electronic Business (10 papers in press)
Children and Advergame: The Role of Presence, Flow, and Persuasion Knowledge
by Santirianingrum Soebandhi, Sri Hartini, Sri Gunawan
Abstract: Entertainment offered in advergame can make it difficult for children to understand the message conveyed. Therefore, further investigation on its effectiveness as marketing tool is needed. In this study, we analyse the role of presence, flow, and persuasion knowledge on childrens attitudes and intention to buy product advertised in the advergame. Two hundreds of 1012-year-old children from public and private schools in Jakarta and Surabaya have participated in this study. The results show that presence has a positive impact on advergame attitude. The prediction stating that flow has a positive impact on advergame and brand attitude is not proven. The increasing of persuasion knowledge only shows the impact on brand attitude. Advergame attitude shows a positive impact on brand attitude and not in purchase intention. Whereas brand attitude shows a positive impact on childrens intention to buy. Based on the findings, suggestions concerning future research and managerial implications are proposed.
Keywords: children; advergame; presence; flow; persuasion knowledge attitude; purchase intention.
Interpretive Structural Modelling of website Quality factors for repurchase intention in Online context
by Vibha Trivedi, Ashish Trivedi
Abstract: Customer website experiential value has recently been a critical success factor for online retailers. Website quality has been extensively studied as a determinant of repurchase intention of online shoppers in the recent past. This study employs Interpretive Structural Modelling (ISM) approach to propose a hierarchical framework for analyzing contextual association among drivers of website quality. The responses from a pool of fifty-five experts, both from industry and academia, are collected to depict the interdependency among factors. These factors are further classified based on their degree of dependency and driving power to explore key drivers of website quality. The results suggest that the presence of information variety, ease of payment, product details and website response time have a positive overall impact on customers website experiential value and thus repurchase intention. The analyses and results would help the managerial decision makers to focus on key factors by understanding their linkages and mutual relationships.
Keywords: Repurchase intention; ISM; Website quality; Decision making.
A Systematic Review and Analysis of Determinants Impacting Adoption and Assimilation of E-commerce in Small and Medium Enterprises
by MANSOOR AHMAD, SADAF SIRAJ
Abstract: This study aspires to conduct a systematic analysis of determinants affecting the adoption and assimilation of e-commerce in small and medium enterprises. For accomplishing the objective of the study the researcher has identified 126 articles from reputed journals and assorted them into different factors and their relative frequency of occurrence in various studies using TOE architecture. An analysis of these explorations enabled us to investigate a variety of unearthing concerning our research objectives. We observed that there are numerous factors which have been used by researches for conducting studies affiliated to technological innovation adoption and assimilation in a different context. After scrutinizing the elements in this study we discovered that relative advantage, compatibility, cost, security concern/risk, technology readiness, strategic orientation, organizational characteristics, external pressure, technology vendors support, government support, top management support, owner innovativeness, owner experience, owner characteristics are the factors which has been consistently used by most of the investigator under TOE framework.
Keywords: electronic commerce; adoption; assimilation; literature review.
Social commerce. A taxonomy and cross-component investigation of business practices and technological choices
by Alessandro Marra, Paola Antonelli
Abstract: Social commerce (SC) is a form of e-commerce (EC) that involves social media, online media that support social interaction, and user contributions to assist the online buying and selling of products and services. Although SC has a straightforward definition, it is difficult to circumscribe SC firms practices because of rapidly changing trends in digital markets, business strategies and new tecnological solutions. Collecting data concerning firms active in the EC sector, this paper provides an updated and extensive taxonomy of SC firms business strategies and technological choices based on the seminal model developed by Wang and Zhang (2012) and, by means of a network analysis, proposes an original investigation of SC practices across the components of the model. Identifying preferred social channels, common technological requirements, payment systems, forefront marketing tools and so on, and realizing the way each component interrelates with the others, has interesting implications for professionals, researchers and practitioners.
Keywords: Electronic commerce; Social commerce; Business practices; Technological choices; CrunchBase.
Factors affecting the adoption of E-payment systems by university students: Extending the TAM with trust
by Said A. Salloum, Mostafa Al-Emran
Abstract: Studying the adoption of e-payment systems is not a new research topic. However, studying the factors affecting the adoption of e-payment systems in the higher educational institutions is a topic of great importance. Therefore, this study is considered the first that attempts to examine the factors affecting the e-payment systems adoption in nine different universities in the United Arab of Emirates (UAE). A total number of 528 students participated in the study. The technology acceptance model (TAM) was extended with the trust factor to examine the students intention to use the e-payment systems. The partial least squares-structural equation modeling (PLS-SEM) approach was used to validate the developed model. The empirical results suggested that trust is a significant factor in predicting the perceived usefulness, perceived ease of use, and e-payment adoption. The perceived ease of use is also found to be a significant determinant that affects the perceived usefulness and e-payment adoption. Surprisingly, perceived usefulness is found to be insignificant in determining the e-payment adoption.
Keywords: E-payment; Adoption; Technology acceptance model; Trust; PLS-SEM.
Collaborative consumption for low and high trust requiring business models: From fare sharing to supporting the elderly and disabled
by Alex Zarifis, Xusen Cheng, Julia Kroenung
Abstract: This paper offers an overview of Collaborative Consumption (CC), the related Business Models (BM), the Value Added (VA) from the consumers perspective and the role of trust. CC is expanding but it is unclear what opportunities it offers and what the challenges will be. This research evaluates the current CC BMs and identifies 13 ways they add value from the consumers perspective. This research further explores whether CC BMs fall into two categories in terms of what the consumer values. In the first category, the CC BMs require a low level of trust while in the second category of CC BMs a higher level of trust is necessary. It was found that 13 VA by CC BMs could be grouped into personal interest, communal interest and trust building. It is important for organizations to acknowledge how their CC BM relates to these dimensions.
Keywords: Collaborative consumption; sharing economy; service sharing; business model; trust; e-government; healthcare; elderly; disabled.
Drivers and Deterrents of Music Streaming Services Purchase Intention
by Teresa Fernandes, João Guerra
Abstract: Generalized access to online content, with no transfer of ownership, revolutionized consumer behavior. The music industry is a paradigmatic example: physical product sales decreased and even online music stores are increasingly threatened by the rise of on-demand music streaming services (MSS). However, MSS find it difficult to persuade users to opt for the premium version. Therefore, the purpose of this study is to assess what drives (deters) users intention to purchase MSS, as well as to examine the role of gender and age. Based on data collected from 318 MSS users, the study shows that both perceived value and perceived fee are significant predictors of MSS purchase intention, with the negative impact of the latter surpassing the positive one of the former, while the moderating effect of age and gender was supported. Our study contributes to a deeper understanding of MSS purchase intention, and offer important insights to MSS providers.
Keywords: Online content; Music streaming services; Freemium; Purchase intention; TAM; VAM; gender; age.
Influencing Factors of Online Reviews: An Empirical Analysis of Determinants of Purchase Intention
by Marc-Julian Thomas, Bernd W. Wirtz, Jan C. Weyerer
Abstract: This study examines determinants of online review usefulness and their impact on recipients purchase intentions. Based on elaboration likelihood theory, we developed and tested a model applying structural equation modeling to data collected from 282 Yelp users. The findings show that ease of comprehension, accuracy, opposing viewpoints, completeness, relevance and timeliness are significant dimensions of argument quality, whereas review quantity and consistency, reviewer reputation and expertise, product/service rating, as well as website reputation are crucial peripheral cues. Further, we identified argument quality and peripheral cues as determinants of review usefulness, which ultimately was found to positively affect recipients purchase intentions.
Keywords: online reviews; elaboration likelihood model; argument quality; peripheral cues; purchase intention; structural equation modeling.
Blogs: Are they headed downwards in Social Networking? An empirical analysis
by Parag Uma Kosalge, Suzanne Crampton, Ashok Kumar
Abstract: Many businesses today utilize blogs to expand opportunities to communicate, collaborate, and network. However, some believe it may be on a downward path as users today may prefer micro-blogging with Twitter and Facebook. Since the adoption of Web services is typically bottom-up, it is important to understand perceptions toward workplace blogs, especially among the younger generation. A study of over four hundred users finds statistically significant evidence for reduced user perceptions of blogging over the years. The study also identifies four business areas that users find important for blogs, including employee networking and online sales. This research is one of the few recent works that show a relationship between importance and performance, previously assumed to be independent. For blogs, the relationship is found to be continuously increasing. The importance-performance analysis framework can now be used as a tool for decision-making by businesses as well providers of the blogging technology.
Keywords: blogs; adoption; electronic business; web services; importance; performance; social networking.
The Drivers of User Responses to Social Media Campaigns: A Field Study
by Rand Al-Dmour, Zaid Mohammad Obeidat
Abstract: This research examines the influence of the social media campaign characteristics on the Jordanian student's responses. A quantitative approach was used to develop an integrated model of the factors enhancing participants responses to these campaigns from a purposive sample of Jordanian students (N=400). In this study, the main characteristics of SM campaigns were found to have a statistically significant effect on customers responses, In addition to a strong effect for demographic characteristics
Keywords: social media; Internet; Jordan; campaigns.