International Journal of Electronic Business (5 papers in press)
Collaborative consumption for low and high trust requiring business models: From fare sharing to supporting the elderly and disabled
by Alex Zarifis, Xusen Cheng, Julia Kroenung
Abstract: This paper offers an overview of Collaborative Consumption (CC), the related Business Models (BM), the Value Added (VA) from the consumers perspective and the role of trust. CC is expanding but it is unclear what opportunities it offers and what the challenges will be. This research evaluates the current CC BMs and identifies 13 ways they add value from the consumers perspective. This research further explores whether CC BMs fall into two categories in terms of what the consumer values. In the first category, the CC BMs require a low level of trust while in the second category of CC BMs a higher level of trust is necessary. It was found that 13 VA by CC BMs could be grouped into personal interest, communal interest and trust building. It is important for organizations to acknowledge how their CC BM relates to these dimensions.
Keywords: Collaborative consumption; sharing economy; service sharing; business model; trust; e-government; healthcare; elderly; disabled.
Drivers and Deterrents of Music Streaming Services Purchase Intention
by Teresa Fernandes, João Guerra
Abstract: Generalized access to online content, with no transfer of ownership, revolutionized consumer behavior. The music industry is a paradigmatic example: physical product sales decreased and even online music stores are increasingly threatened by the rise of on-demand music streaming services (MSS). However, MSS find it difficult to persuade users to opt for the premium version. Therefore, the purpose of this study is to assess what drives (deters) users intention to purchase MSS, as well as to examine the role of gender and age. Based on data collected from 318 MSS users, the study shows that both perceived value and perceived fee are significant predictors of MSS purchase intention, with the negative impact of the latter surpassing the positive one of the former, while the moderating effect of age and gender was supported. Our study contributes to a deeper understanding of MSS purchase intention, and offer important insights to MSS providers.
Keywords: Online content; Music streaming services; Freemium; Purchase intention; TAM; VAM; gender; age.
Influencing Factors of Online Reviews: An Empirical Analysis of Determinants of Purchase Intention
by Marc-Julian Thomas, Bernd W. Wirtz, Jan C. Weyerer
Abstract: This study examines determinants of online review usefulness and their impact on recipients purchase intentions. Based on elaboration likelihood theory, we developed and tested a model applying structural equation modeling to data collected from 282 Yelp users. The findings show that ease of comprehension, accuracy, opposing viewpoints, completeness, relevance and timeliness are significant dimensions of argument quality, whereas review quantity and consistency, reviewer reputation and expertise, product/service rating, as well as website reputation are crucial peripheral cues. Further, we identified argument quality and peripheral cues as determinants of review usefulness, which ultimately was found to positively affect recipients purchase intentions.
Keywords: online reviews; elaboration likelihood model; argument quality; peripheral cues; purchase intention; structural equation modeling.
Blogs: Are they headed downwards in Social Networking? An empirical analysis
by Parag Uma Kosalge, Suzanne Crampton, Ashok Kumar
Abstract: Many businesses today utilize blogs to expand opportunities to communicate, collaborate, and network. However, some believe it may be on a downward path as users today may prefer micro-blogging with Twitter and Facebook. Since the adoption of Web services is typically bottom-up, it is important to understand perceptions toward workplace blogs, especially among the younger generation. A study of over four hundred users finds statistically significant evidence for reduced user perceptions of blogging over the years. The study also identifies four business areas that users find important for blogs, including employee networking and online sales. This research is one of the few recent works that show a relationship between importance and performance, previously assumed to be independent. For blogs, the relationship is found to be continuously increasing. The importance-performance analysis framework can now be used as a tool for decision-making by businesses as well providers of the blogging technology.
Keywords: blogs; adoption; electronic business; web services; importance; performance; social networking.
The Drivers of User Responses to Social Media Campaigns: A Field Study
by Rand Al-Dmour, Zaid Mohammad Obeidat
Abstract: This research examines the influence of the social media campaign characteristics on the Jordanian student's responses. A quantitative approach was used to develop an integrated model of the factors enhancing participants responses to these campaigns from a purposive sample of Jordanian students (N=400). In this study, the main characteristics of SM campaigns were found to have a statistically significant effect on customers responses, In addition to a strong effect for demographic characteristics
Keywords: social media; Internet; Jordan; campaigns.