International Journal of Comparative Management (4 papers in press)
The innovation process from an idea to a final product: A review of the literature
by Minisha Gupta
Abstract: Innovation has been previously explored by academic scholars and organizations to identify its determinants, characteristics and has often ended in producing incompatible results. This paper advocates the research on innovation by systematically developing a structure of innovation process. The study has been incorporated by the underlying theories, types, processes, antecedent and contextual factors, and sources of innovation process. The conceptual developments, generation and adoption processes, antecedents, and influences of innovation on organizations have been explained thoroughly in the study. Previous research work has been aligned with either one of two components of innovation process. However, this paper discusses each and every part of innovation process to combine them in a single framework and discusses their contribution in generating diversified outputs. By developing an understanding of innovation as a process, this paper aims to complement existing theories of innovation to further extend and advance theory and research on innovation process and outcome in organizations.
Keywords: Innovation; managerial innovation; innovation process; organizational development; organizational strategy; innovation management.
How do top-management principles affect international acquisition processes? The case of Toyota
by Christina Oberg
Abstract: Most acquisition studies try to find all-embracing explanations as to how an acquisition and its integration are handled, rather than seeing the acquisitions as embedded in the management of the company. This paper links acquisitions to the management of the specific company through relating acquisitions to the management principles of the acquirer. It thereby sheds light on the specificity, rather than generalisability, of acquisitions. Management principles refer to the underlying ideas of the company, its values, and ways to pursue business. The paper asks: How could a companys management principles be understood in an acquisition process? A single, particular case study constructs the empirical part of the paper: Toyotas first cross-continental acquisition. The paper links the handling of the acquisition and integration to the well-known Toyota Way. The paper contributes to previous literature through discussing an acquisition process as embedded in the overall management of the company and points to the specificities rather than the commonalities in acquisition processes.
Keywords: Acquisition; Case study; Cross-border; Management principles; Process; Toyota.
A comparative study on glocal commercial advertisement perceptions British and French Viewers responses to Red Bull
by Kerstin Bremser, Nadine Walter, Veronique Goehlich
Abstract: This exploratory study analyses advertising viewers perceptions using the same well-known person across different countries. Depending on their cultural background the interviewees associated very different feelings with the historical character shown in the cartoon. Additionally, the articulation and the style of the underlying music were perceived in different ways by both cultures. However, the results show that even though the commercial and the lyrics are differently understood and interpreted, the targeted marketing message is equally conveyed. The differences in perceptions observed are correlated with the Hofstede indexes for cross-cultural dimensions. This study is the first one to analyze perceptions about the same historical celebrity used in advertising among different countries and to correlate them with the Hofstede dimensions. It can thus give answers to the applicability of a certain type of advertising in different cultures, given that Hofstede dimensions are available for the selected countries.
Keywords: Advertising; UK; France; Standardization; Adaptation; Hofstede cultural dimensions.
Innovation Management in the World under Occidental Dominance and in a New Multipolar World: A Comparative Perspective
by Jurgen Poesche, Barbara Igel, Ilkka Kauranen
Abstract: This is a conceptual research study in the field of comparative management. For more than five centuries, the Occident has been an economic, military, and cultural dominating force throughout the world, but now this long trend is reversing. Non-Occidental countries are gaining momentum. China and India have become new world powers, anticipated to surpass the USA in economic might. The result will be global Occidental dominance being replaced by a multi-polar world. The objective of this study is to conduct a comparisonfocusing on implications to innovation managementbetween the world under Occidental dominance and the new multi-polar world. This approach is novel in comparative management. This study points out that multi-polarity will broaden the foundation for innovation, thus, giving rise to new and different innovation. Multi-polarity will enhance both the demand for and supply of innovation. An implication of multi-polarity for practice is that in multinational corporations operating in more than one major historical cultural sphere, it will be exceedingly difficult to maintain a uniform basis for the legitimation of innovation.
Keywords: Comparative Management； Cognition; Culture; Diversity; Innovation; Legitimation; Multi-polarity.