Forthcoming articles

 


International Journal of Business Competition and Growth

 

These articles have been peer-reviewed and accepted for publication in IJBCG, but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

 

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International Journal of Business Competition and Growth (3 papers in press)

 

Regular Issues

 

  • The path from brand communities through word of mouth to the intentions to adopt video streaming services: A two-stage framework   Order a copy of this article
    by Karla Barajas-Portas, Pavel Reyes-Mercado 
    Abstract: Word of mouth has been praised as a marketing tool that fosters business growth. This paper analyzes the links between brand communities, word of mouth, and intention to adopt online services. We first model word of mouth as a consequence of users interaction into brand communities, that is, the WOM senders perspective. Afterwards, we analyze the influence of word of mouth on consumer attitudes and further behavioral intention to adopt an interactive service, i.e., the WOM receivers perspective. Through the use of two samples and structural equations, we test the two-stage framework for the product category online video streaming platform. Results show that word of mouth is explained by the brand community commitment on the sender
    Keywords: Brand communities; Word of mouth; Behavioral intentions; Interactive services; Consumer Attitudes; Adoption; PLS; Partial Least Squares; Video streaming; Path Modelling.

  • THE INFLUENCE OF MARKETING MIX ON DECISIONS TO BE A ISLAMIC BANKING CUSTOMER IN CIANJUR DISTRICT   Order a copy of this article
    by Uus Ahamad Husaeni 
    Abstract: The peoples decision to choose sharia banking in Cianjur regency is very low. Currently, sharia banking customers in Kabupaten Cianjur are only about 5-8% of the total population of 2,335 million people. In fact, 98% of the population in Cianjur regency is Muslim, and this city is also known as santri city. Therefore, it is necessary to test whether the marketing mix that includes product, price, place, and promotion can affect the decision to become a customer of Islamic banking. This study aims to examine the effect of product, price, place, and promotion on the decision to become a customer of Islamic banking. Analysis tool used in this research is multiple linear regression analysis. The result of the research, simultaneously shows that product, price, place, and promotion have significant effect to the decision to become Islamic banking customer, while the rest is explained by other factors not included in this research.
    Keywords: Marketing Mix; Customer; Multiple Linear Regression and Sharia Banking.

  • A STUDY ON THE IMPACT OF CSR PERFORMANCE ON THE FINANCIAL PERFORMANCE OF INDIAN SERVICE SECTOR   Order a copy of this article
    by Sukhpreet Kaur 
    Abstract: Corporate Social Responsibility (CSR) initiatives performed and the impact of Corporate Social Responsibility Scores on the financial performance of the Indian service sector i.e. IT, Banking and Telecom is found through Content Analysis, Regression Analysis and ANOVA techniques. It is found that Promotion of Education is the maximum performed (CSR score 71) and Contribution to Prime Ministers Relief Fund is the least performed CSR activity (CSR score 24) of Indian Service Sector. Significant positive relationship is found between the CSR score and the net worth of companies. CSR is found to be true reflector of net worth of Indian Service Sector. There is no significant difference in the CSR performance of all the three areas but more inconsistency in the performance is found in Indian Banking Sector. The study gives an implication that CSR can be considered as a major area of concern to improve the financial performance of Indian Service Sector.
    Keywords: Keywords: CSR initiatives; CSR scores; Service Sector; Financial Performance; Annual Report.