Title: Contemporary digital business model decision making: a cloud computing supply-side perspective

Authors: Trevor Clohessy; Thomas Acton; Lorraine Morgan

Addresses: Business Information Systems Department, JE Cairnes School of Business and Economics, National University of Ireland, Galway, Ireland ' Business Information Systems Department, JE Cairnes School of Business and Economics, National University of Ireland, Galway, Ireland ' Business Information Systems Department, JE Cairnes School of Business and Economics, National University of Ireland, Galway, Ireland

Abstract: Cloud computing is an example of a promising technological paradigm which possesses the potential to act as a catalyst to drive radical innovations in the development of the networked society. While some information and communication technology (ICT) providers have reaped the rewards by transitioning from antiquated hardware and service provision to more propitious cloud-based service provision methods, others have experienced substantial difficulties related to the formulation and operationalisation of effective business models. This paper presents a research framework which can serve as a lens for exploring how digital organisations can execute their core business model decisions along increasingly specific decision making levels. Taking the perspective of an exemplar established large ICT provider, our study uses the research framework in order to provide new insight for facilitating cloud computing supply-side business model effectiveness.

Keywords: business model; decision making; cloud computing; ICT provider.

DOI: 10.1504/IJNVO.2018.093923

International Journal of Networking and Virtual Organisations, 2018 Vol.19 No.1, pp.1 - 20

Received: 14 Oct 2016
Accepted: 01 Nov 2016
Published online: 09 Aug 2018 *

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