Int. J. of Entrepreneurship and Innovation Management   »   2017 Vol.21, No.4/5

 

 

Title: Drivers of eco-innovation: empirical evidence from Slovenia

 

Authors: Jana Hojnik; Mitja Ruzzier; Boštjan Antončič

 

Addresses:
Faculty of Management, University of Primorska, Cankarjeva 5, 6000 Koper, Slovenia
Faculty of Management, University of Primorska, Cankarjeva 5, 6000 Koper, Slovenia
Faculty of Economics, University of Ljubljana, Kardeljeva ploščad 17, 1000 Ljubljana, Slovenia

 

Abstract: This paper uses a regression analysis to explore the determinants of eco-innovation, based on a sample of 80 Slovenian companies. The findings of this study are two-fold. First, the determinants of eco-innovation vary depending on the type of eco-innovation (product, process or organisational). The results reveal that customer demand and competitive pressure drive product eco-innovation, while managerial environmental concern, competitive intensity and competitive pressure spur process eco-innovation, and only competitive pressure exerted effect on organisational eco-innovation. Second, the findings indicate that competitive pressure is a common driver of all three eco-innovation types (product, process and organisational). Therefore, the results lead to the conclusion that different factors spur different eco-innovation types, while competitive pressure works as a common driver of all three eco-innovation types. Based on the results, we can infer that implementation of eco-innovations is becoming a relevant strategy for companies to establish a green image and pursue sustainability in this intense competitive environment.

 

Keywords: product eco-innovation; process eco-innovation; organisational eco-innovation; drivers; command-and-control instrument; economic incentive instrument; customer demand; managerial environmental concern; expected benefits; competitive intensity; competitive pressure; Slovenia.

 

DOI: 10.1504/IJEIM.2017.10005361

 

Int. J. of Entrepreneurship and Innovation Management, 2017 Vol.21, No.4/5, pp.422 - 440

 

Date of acceptance: 07 Aug 2016
Available online: 31 May 2017

 

 

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