Int. J. of Business and Globalisation   »   2017 Vol.18, No.3

 

 

Title: Transient competitive advantage readiness: findings from hotels, cafés, and fashion retails in Bandung, Indonesia

 

Authors: Agus Kaharuddin; Agung Wahyu Handaru; Wahyudi Sardan; Hayder Alhadey Ahmad Mohammed

 

Addresses:
Faculty of Economics and Business, Padjadjaran University, Bandung, Indonesia
Faculty of Economics and Business, Padjadjaran University, Bandung, Indonesia
Faculty of Economics and Business, Padjadjaran University, Bandung, Indonesia
Faculty of Economics and Business, Padjadjaran University, Bandung, Indonesia

 

Abstract: This paper is the first to investigate and measure the transient competitive advantage readiness among hotels, cafes, and fashion retail industry in Bandung, Indonesia. From a total of 60 managers of hotels, cafes, and fashion retails in Bandung, this study found that the transient competitive advantage readiness among three different businesses is identical and all acquired low score. The result from the Levene's test for equality of variances and the Kruskal-Wallis measurement together with descriptive analysis supported previous observation that most managers of hotels, cafes, and fashion retails in Bandung do not have enough readiness and proper strategy to create the transient competitive advantage.

 

Keywords: transient competitive advantage; business strategy; sustainable competitive advantage; customer value; hotels; cafes; fashion retailing; fashion industry; hospitality industry.

 

DOI: 10.1504/IJBG.2017.10003147

 

Int. J. of Business and Globalisation, 2017 Vol.18, No.3, pp.417 - 427

 

Submission date: 15 Nov 2015
Date of acceptance: 24 May 2016
Available online: 07 Mar 2017

 

 

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