Title: The complexity of the tourism development industry based on AHP and ZZ City

Authors: Zhihui Han; Junhai Ma; Xueli Zhan; Jianliang Liu

Addresses: College of Management Economic, Tianjin University, Tianjin 300072, China ' College of Management Economic, Tianjin University, Tianjin 300072, China ' College of Management Economic, Tianjin University, Tianjin 300072, China; School of Economics, Beijing Wuzi University, Beijing 101149, China ' College of Management Economic, Tianjin University, Tianjin 300072, China

Abstract: In this paper, the authors have applied the SWOT and AHP strategy for quantitative analysis to investigate the basis of tourism development in ZZ City which researchers believed to have embedded with many historical significances. It is concluded from the analysis that, the industry has not been comparatively dominant due to inadequate media attention and news dissemination to promote the status of the industry which should have been one of many strategies in its transition stage to become a viable market, and it should take active pioneering strategy to meet better development. We believe the outcomes on this paper will serve as a guiding tool for authorities concerned to improve the expected status of this historic tourism center.

Keywords: Zaozhuang; Chian; tourism development; tourism industry; AHP analysis; analytical hierarchy process; SWOT strategic analysis; historic tourism.

DOI: 10.1504/IJADS.2017.081794

International Journal of Applied Decision Sciences, 2017 Vol.10 No.1, pp.27 - 35

Received: 19 Jul 2016
Accepted: 08 Sep 2016
Published online: 24 Jan 2017 *

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