Title: Corporate social responsibility, attitudes and behavioural intentions: an empirical study in banking industry

Authors: Rashid Khalilakbar; Javad Khazaei Pool

Addresses: Department of Management, University of Isfahan, Hezarjarib St., 81746-73441, Isfahan, Iran ' Department of Management, University of Isfahan, Hezarjarib St., 81746-73441, Isfahan, Iran

Abstract: The purpose of this paper is to examine how corporate social responsibility and consumers' attitude affect behavioural intention toward a bank. Drawing from the consumer behaviour literature, we hypothesise and test the relationship between corporate social responsibility, consumers' attitude and behavioural intention. A structural equation modelling (SEM) test, with maximum likelihood estimation, was performed to test the relationship among the research variables using 289 participants. The empirical results from the structural model, suggest that corporate social responsibility and its four dimensions (economic, legal, ethical and philanthropic) positively influenced consumers' attitude. Furthermore, consumers' attitude was a direct antecedent of behavioural intention. An integrated model of corporate social responsibility, consumers attitude and behavioural intention tested in the banking industry in the context of a developing economy. The combination of a developing country context and, the significance of corporate social responsibility enhance the contextual contribution of the paper.

Keywords: corporate social responsibility; CSR; consumer attitudes; behavioural intention; banking industry; structural equation modelling; SEM; bank customers; consumer behaviour.

DOI: 10.1504/EMJM.2016.081032

EuroMed Journal of Management, 2016 Vol.1 No.3, pp.252 - 264

Received: 12 Nov 2015
Accepted: 30 Dec 2015
Published online: 19 Dec 2016 *

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