Title: Information technology adoption on 3G mobile phones in India: the empirical analyses with SPSS 20, SmartPLS2.0M3 and LISREL8.80 - Part 1

Authors: Manivannan Senthil Velmurugan; Masa Sakthi Velmurugan

Addresses: D.B. Jain College, OMR, Rajiv Gandhi Salai, Thuraipakkam, Chennai – 600 097, Tamil Nadu, India ' D.B. Jain College, OMR, Rajiv Gandhi Salai, Thuraipakkam, Chennai – 600 097, Tamil Nadu, India

Abstract: Mobile phones have grown to be the most widely used portable device in the world. The use of mobile phones has increased rapidly among the people of India. However, the inclination of people towards adoption of information technology for the usage of 3G mobile phones is relatively low in India. This study investigates consumers' awareness and perceived ease of use, as well as their influences in adoption of information technology for 3G mobile phones. This study uses a primary data analysis through SPSS 20 for descriptive analysis, SmartPLS2.0M3 for co-variance-based structural equation modelling, and LISREL8.80 for confirmatory factory analysis. The results showed that the two hypotheses are valid. Implications, limitations, and suggestions for future research have been drawn on the basis of the research findings. This included a proposition as a way forward in addressing consumers' adoption of information technology towards the usage of 3G mobile phones in India.

Keywords: 3G mobile phones; cell phones; information technology; usage; consumer awareness; perceived ease of use; India; technology adoption; structural equation modelling; SEM; confirmatory factory analysis; CFA.

DOI: 10.1504/IJBIR.2016.079506

International Journal of Business Innovation and Research, 2016 Vol.11 No.4, pp.484 - 511

Received: 25 Jan 2014
Accepted: 30 May 2014
Published online: 30 Sep 2016 *

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