Title: Development, measurement and validation of an integrated technology readiness acceptance and planned behaviour model for Indian mobile banking industry

Authors: Muragesh Pattansheti; Sachin S. Kamble; Sudheer M. Dhume; Rakesh D. Raut

Addresses: National Institute of Industrial Engineering (NITIE), Vihar Lake, Mumbai – 87, India ' National Institute of Industrial Engineering (NITIE), Vihar Lake, Mumbai – 87, India ' National Institute of Industrial Engineering (NITIE), Vihar Lake, Mumbai – 87, India ' National Institute of Industrial Engineering (NITIE), Vihar Lake, Mumbai – 87, India

Abstract: The mobile phone has undeniably brought a paradigm shift, affecting both lives of the people and the business environment. It has permeated the lives of billions of people around the world; becoming for many an indispensable device. Moreover, adoption of mobile banking has significant impact on reducing cost and enabling change in retail banking. Factors influencing the intention to use or adopt mobile banking are a very important part, thus playing a vital role for mobile banking service providers. This study proposes and validates an online mobile banking model by integrating the technology readiness acceptance and theory of planned behaviour model, using a comprehensive set of measurement dimensions identified from the literature.

Keywords: technology acceptance model; TAM; technology readiness; theory of planned behaviour; TPB; online banking; mobile banking; India; banking industry; m-banking; internet banking; electronic banking; e-banking; mobile phones; cell phones; intention to use; intention to adopt.

DOI: 10.1504/IJBIS.2016.076875

International Journal of Business Information Systems, 2016 Vol.22 No.3, pp.316 - 342

Received: 08 Nov 2014
Accepted: 04 Jan 2015
Published online: 05 Jun 2016 *

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