Int. J. of Quality Engineering and Technology   »   2015 Vol.5, No.3/4



Title: Quality Insights: Systems-based product quality assessment for customer preferences


Authors: Adedeji B. Badiru; John J. Elshaw; Ibrahim Ade Badiru


Air Force Institute of Technology, USA 2950 Hobson Way, WPAFB, Dayton, Ohio 45433, USA
Air Force Institute of Technology, USA 2950 Hobson Way, WPAFB, Dayton, Ohio 45433, USA
General Motors, 3300 GM Road, Milford, MI 48380, USA


Abstract: Customer preference is a key element of determining the characteristics of a product. Manufacturers who strive to satisfy customer needs must adequately assess the preferences of the customers. In the distant past, manufacturers might not have paid sufficient attention to customer preferences. They, rather, supplied the market with what their manufacturing capabilities could provide. The market is far more astute and discriminating in the modern era of global competition. Manufacturers must, thus, respond accordingly. This paper presents an analytical approach to assessing customer preferences. A case study from the US automotive industry is presented in the paper as a good benchmark or template for pursuing customer preference assessment using a quantification methodology. Such a quantification approach is useful for an analytical assessment of customer needs, wants, and desires in the marketplace.


Keywords: customer preferences; product design; automobile industry; quality integration; automotive manufacturing; systems-based quality assessment.


DOI: 10.1504/IJQET.2015.075771


Int. J. of Quality Engineering and Technology, 2015 Vol.5, No.3/4, pp.266 - 280


Submission date: 28 Sep 2015
Date of acceptance: 13 Oct 2015
Available online: 04 Apr 2016



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