Int. J. of Indian Culture and Business Management   »   2015 Vol.10, No.4

 

 

Title: A model of mobile commerce practices in the State of Punjab: an empirical investigation

 

Authors: Kanwalvir Singh; Himanshu Aggarwal

 

Addresses:
Department of CSE and IT, Baba Banda Singh Bahadur Engineering College, Fatehgarh Sahib (Punjab) 147407, India
Department of Computer Engineering, Punjabi University, Patiala (Punjab) 147001, India

 

Abstract: This paper focuses on determining the effect and relationship between the factors concerning various mobile commerce practices and the responses of the citizens regarding different demographic profile variables such as gender, age group, qualification, etc. The research has been carried out on randomly selected citizens belonging to the State of Punjab in India. The principal components extracted from the various factors have been further tested using hypotheses for any significant relationships. The findings of the study also ascertained the factors affecting the adoption of mobile commerce practices that have been interpreted using the developed regression model showing the output as various factors in the form of positive and negative estimators. The results from this research study on technology adoption of various mobile commerce practices provide an insight perspective and analysis of the opinions of the citizens to the various product developers and marketers for the development of mobile commerce applications.

 

Keywords: M-commerce; mobile commerce practices; mobile technology adoption; principal components; regression model; Punjab; India.

 

DOI: 10.1504/IJICBM.2015.069651

 

Int. J. of Indian Culture and Business Management, 2015 Vol.10, No.4, pp.494 - 520

 

Available online: 04 Apr 2015

 

 

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