Int. J. of Intercultural Information Management   »   2014 Vol.4, No.4



Title: Effective use of social media for talent acquisition and recruitment


Authors: Kulwinder Singh; Sheetal Sharma


Synechron Technologies Pvt. Ltd., CEDAR Building, Ascendas IT Park, Rajiv Gandhi Infotech Park Hinjewadi, Phase III, Pune 411057, India
Capita IT Services, Building no. 2, First floor, Survey No. 144/145, Samrat Ashok Path, Nr. Yerwada Jail, Off. Airport Road, Pune 411006, India


Abstract: As revealed by the statistics, use of social media for talent acquisition has climbed by about 50% as compared to 2013. Job seekers are increasingly using platforms like LinkedIn, Twitter and Pinterest to contact recruiters. Recruiters are forming various groups and forums on these platforms to headhunt candidates across various geographies. The penetration of social media in recruitment is fuelled by increasing number of internet users, the shortened cycle and tight deadlines for completing the selection process. Decrease in the usage of traditional ways of hiring and the convenience social media bring to the selection process. Looking at the flip side, screening of candidates via social profiles can be time consuming and misleading. This paper focuses on the constructive usage of social media for ensuring expedited filling of vacancies. It discusses how the supporting tools on social media can help recruiters filter and search appropriate candidates for their vacancies.


Keywords: social media; recruitment; talent acquisition; LinkedIn; Twitter; Pinterest; job seekers; headhunting; screening; candidate filtering; candidate selection; vacancies.


DOI: 10.1504/IJIIM.2014.067932


Int. J. of Intercultural Information Management, 2014 Vol.4, No.4, pp.228 - 237


Submission date: 21 Mar 2014
Date of acceptance: 12 Nov 2014
Available online: 06 Mar 2015



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