Title: System dynamics of information technology adoption in a complex environment
Author: Michael Mutingi
Address: Department of Mechanical Engineering, University of Botswana, P/Bag 0061 UB Post, Botswana
Abstract: The diffusion and adoption of information technology (IT) innovations is a complex process involving three main interacting actors: 1) promoters, who facilitate technology adoption; 2) inhibitors, who oppose the adoption process; 3) imitators who are influenced by both promoters and inhibitors. In such a complex environment, decision making for technology management is complex. As such, in-depth understanding of the dynamics of technology adoption is imperative. In this research, we develop a system dynamics model to capture the interactive dynamics of IT adoption in a complex environment involving promoters, inhibitors and imitators. We investigate, via simulation, the behaviour of a typical diffusion and adoption process, drawing useful managerial insights relevant for policy makers. Simulation results show that complex dynamics affect the peak adoption rate, the peak adoption time, and the overall shape of the diffusion curve. 'What-if' analyses provide further insights into policy design and evaluation for effective technology management.
Keywords: information technology; IT adoption; technology diffusion; technology inhibition; technology management; system dynamics; simulation; adopters; imitators.
Int. J. of Industrial and Systems Engineering, 2014 Vol.17, No.1, pp.78 - 97
Available online: 28 Apr 2014