Int. J. of Technology Intelligence and Planning   »   2013 Vol.9, No.3

 

 

Title: Lead user intelligence for complex product development: the case of industrial IT-security solutions

 

Authors: Alexander Sänn; Jana Krimmling; Daniel Baier; Ming Ni

 

Addresses:
IHP – Innovations for High Performance Microelectronics, Im Technologiepark 25, D-15236 Frankfurt (Oder), Germany
IHP – Innovations for High Performance Microelectronics, Im Technologiepark 25, D-15236 Frankfurt (Oder), Germany
Marketing and Innovation Management, Brandenburg University of Technology, Cottbus-Senftenberg, P.O. Box 101344, D-03013 Cottbus, Germany
Marketing and Innovation Management, Brandenburg University of Technology, Cottbus-Senftenberg, P.O. Box 101344, D-03013 Cottbus, Germany

 

Abstract: Nowadays, the lead user method is a state of the art method used to generate breakthrough innovations for the new product development. Since the lead user method was successfully applied in generating simple products for business-to-business environments, the contribution of lead users in a complex product environment is highly controversial. This research adopts this to generate future complex IT-security solutions for business-to-business environments in the energy sector. The combined approach of lead user intelligence and voice of the customer techniques is expected to lower the risk of an unreliable product development and to fasten the lead user method. The empirical findings show an appropriate lead user method fitting small- and medium-sized enterprises (SMEs) restricted resources and requirements of effective research and development processes in a high-technology environment. It further enables SMEs to specify and parameterise future products according to reliable and user verified data within development processes.

 

Keywords: new product development; NPD; customer integration; VoC; voice of the customer; lead user method; IT security; information technology; SCADA; supervisory control; data acquisition; China; breakthrough innovation; complex products; industrial solutions; technology intelligence; business-to-business; B2B; energy industry; small and medium-sized enterprises; SMEs; research and development; R&D; high technology; high tech.

 

DOI: 10.1504/IJTIP.2013.059665

 

Int. J. of Technology Intelligence and Planning, 2013 Vol.9, No.3, pp.232 - 249

 

Available online: 05 Mar 2014

 

 

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