Title: Examining the impact of socio-cultural and psychographic/demographic variables on women consumer behaviour: an exploratory study from Arab League countries
Author: A.M. Sakkthivel
Address: Department of Business Administration, Sur University College, P.O. Box 440, Sur, P C 411, Sultanate of Oman
Abstract: The paper aims to identify the determinants that influence women consumer behaviour from selected Arab League countries. The paper intends to test the impact of two major constructs such as internal variables (demographic and psychographic) and external variables (cultural and social) in impacting women consumer behaviour. The paper attempts to build a model of determinants that impact women consumer behaviour. I used simple and multiple linear regression models to test the model fit and 1) found all the variables have a significant impact over women consumer behaviour; 2) cultural (external) and psychographic (internal) variables have more impact over women consumer behaviour.
Keywords: women consumers; female consumers; consumer behaviour; gender; social variables; cultural variables; demographic variables; psychographic variables; linear regression modelling; construct analysis; e-finance; electronic finance; demographics; Arab League countries; culture.
Int. J. of Electronic Finance, 2013 Vol.7, No.2, pp.161 - 175
Submission date: 29 Sep 2012
Date of acceptance: 06 Feb 2013
Available online: 19 Oct 2013