Title: What drives trademarks registration among Tunisian clothing firms? An econometric investigation

Authors: Meriam Brahem; Sana El Harbi; Gilles Grolleau

Addresses: University of Sousse and REMFiQ Sousse, IHEC Sousse, Route Hzamia Sahloul 3 – BP n° 40 – 4054 Sousse, Tunisia ' University of Sousse and REMFiQ Sousse, IHEC Sousse, Route Hzamia Sahloul 3 – BP n° 40 – 4054 Sousse, Tunisia ' LAMETA, UMR 1135, SupAgro, Montpellier, France

Abstract: This study examines the determinants of trademark registration among firms and offers an empirical study in the case of Tunisian firms operating in clothing industry. We surveyed 116 small and medium enterprises. Results of the logistic regression suggest that: 1) the degree of product innovation; 2) geographical market diversification; 3) investment in quality improvement; 4) willingness to take financial risk explain the use of trademark registration.

Keywords: clothing industry; determinants; trademark registration; Tunisia; garment industry; apparel industry; econometrics; product innovation; market diversification; quality improvement; financial risk.

DOI: 10.1504/IJIPM.2013.053447

International Journal of Intellectual Property Management, 2013 Vol.6 No.1/2, pp.1 - 14

Received: 27 Mar 2012
Accepted: 31 Jul 2012
Published online: 31 Mar 2014 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article