Title: Obstacles to the acceptance of technology foresight for decision makers

Authors: Hajime Eto

Addresses: Chiba Keizai University, Department of Management, Todoroki-cho, Inage-ku, Chiba-shi, 263-0021, Japan

Abstract: Regarding the recent emergence of technology foresight (TFS) as the evolution or innovation of technology forecasting (TFC), this paper provides a preliminary analysis of expected obstacles to TFS from experiences of TFC. This paper reviews technical and marketable deficiencies of TFC for real uses and lessons learnt for TFS. This paper points out the weakness in the consciousness of market and customer satisfaction (CS) in the development of TFC. Further, regarding TFS as a new product (NP), this paper applies managerial techniques for NP development including marketing and quality management (QM) to the development of TFS. This preliminary analysis reveals expected obstacles to be overcome for TFS to be effectively utilised in technological strategy formation.

Keywords: obstacle analysis; market acceptance; complaint analysis; quality analysis; customer satisfaction; need-pull; user behaviour; quality function deployment; QFD; new product development; NPD; technology foresight; technology forecasting; technology strategy.

DOI: 10.1504/IJFIP.2004.004962

International Journal of Foresight and Innovation Policy, 2004 Vol.1 No.3/4, pp.232 - 242

Published online: 26 Jul 2004 *

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