Title: Trading venue decision of private online investors
Author: Dennis Kundisch
Address: Department Business Information Systems, Faculty of Business Administration and Economics, University of Paderborn, Warburger Str. 100, 33098 Paderborn, Germany
Abstract: We investigate the drivers behind the use of alternative trading systems for a sample of self-directed online investors. The results show that the factors explicit transaction costs, trading times, awareness of alternative trading systems and degree of personal involvement in the transaction all exert a positive effect on an online investor's preferential use of alternative trading systems, whereas regulatory supervision exerts a negative effect. Additionally, we observe that the effect of trading times is significantly lower for investors with no experience of alternative trading systems and the effect of regulatory supervision is significantly lower for investors who trade leveraged products.
Keywords: trading venue decisions; private investors; alternative trading systems; online brokers; exchange; e-finance; electronic finance; online investors; transaction costs; trading times; regulatory supervision; investment; personal involvement.
Int. J. of Electronic Finance, 2012 Vol.6, No.2, pp.103 - 120
Available online: 07 Aug 2012